About Us
From One Truck
to Bay-Area Benchmark
A family startup turned regional leader—powered by craftsmanship, technology, and an obsession with crystal-clear water.
How a 1998 pickup sparked a pool-care revolution
In 2012, San Rafael native Alex Navarro loaded a second-hand pickup with a test kit, a vacuum head, and a big dream: take the headaches out of pool ownership. Word spread fast—neighbors loved the crystal clarity and down-to-the-minute arrivals. Within a year, Alex was caring for 60+ pools, all before dawn so families could dive in before breakfast.
Today, AQUAFIXERS’ AI-routed trucks service 7,800+ pools & spas across the Bay Area—yet Alex still pulls Monday dawn duty, testing water himself. That same founder’s pride drives every tech on our team.
Our Mission
Maximize your swim joy —and minimize your stress—through proactive maintenance, tech-smart repairs, and eco-balanced chemistry.
Our Vision
Become the West Coast’s gold standard for water clarity and legendary customer delight, one backyard oasis at a time.
Milestones
The First Splash — 2012
Serviced three neighborhood pools out of a 1998 pickup.
— personal, hands-on care begins
Smart Chemistry — 2016
Adopted digital photometer testing; cut chemical waste by 32 %.
— safer water for families
Eco-Shift — 2019
Launched enzyme treatments & carbon-neutral routes.
— greener pools, happier planet
Family Expansion — 2023
Opened spa division; hit 5 000 weekly service visits region-wide.
— specialized spa expertise
Regional Leader — 2025
Surpassed 7 800 pools under care across Marin, Sonoma, Napa, Bay Area.
— trusted by thousands
Our Core Values
Pure Water
Crystal clarity with the fewest chemicals possible.
Craftsmanship
Technicians trained for precision *and* courtesy.
Safety First
NSPF® Certified & fully insured—no compromises.
On-Time Promise
Arrival within 15 min or that visit is free.
Eco-Smart
Carbon-neutral routes & recyclable packaging.
Community
1 % of revenue funds Bay-Area watershed restoration.
“They turned our green swamp into a sparkling oasis in 48 hours—and showed up exactly when their text alert said they would.”
Sara R. • Novato
Meet the Crew
Alex Navarro
Founder · GM
Keisha Brown
Lead Technician
Diego Santos
Water Chemistry Lead
Emily Zhou
Customer Care
